Research for Strategic Decisions

Impact of product /Drug launch: Before launching a product, it is advisable to know the opinion of its potential users in order to make the improvements recommended for its better implementation.

• Image and expectations of a new product among potential users
• Unmet needs and expectations
• User Experience

Disease Landscape: The purpose of this objective is to know the challenges, barriers and opportunities in the diagnosis and treatment of a disease, in order to optimize the positioning opportunities for a new or an existing product.

• UX / Patient Experience: What are patients experiences and key challenges they faces at each stage of their disease journey? Learn about your patients’ experience across all healthcare touchpoints and reduce negatives in the patient journey for a better end-to-end treatment experience.[First symptons, diagnosis, treatment, leaving with the diseases]
• Customer Satisfaction: Customer Satisfaction is a standard indicator that allows knowing the customer’s opinion with the company’s services and obtaining a measurable and comparable rate year after year.
• Evaluating Support programs/Apps: Measuring the experience with patient support programs allows us to know the weak points in order to improve them and improve the patient’s experience with their treatments.
• Ad hoc coincidentals Research: Are studies that are carried out in spaces of circulation/meetings of patients or doctors (eg, congresses or meetings) and allow to quickly measure the opinion of the participants on a certain topic of study.

• Concept or Product testing: Concept testing provides you with vital insight into the customer standpoint prior to launching your new product/ service. Users ultimately decide whether a new product, service or feature succeeds or not.
• App Usability Test: Testing of new Apps and Medical Devices helps to discover the potential opportunities of the product in a market saturated with new ideas and improve the product before its launch.

Struggling to figure out where your brand’s strengths and weaknesses are? Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include:

• SHARE OF VOICE: Discover how much people talk about your brand, if at all, with social listening tools
• UNPROMPTED AND PROMTED BRAND RECALL: Unprompted brand recall is a measure of how many people think about your brand when asked to think about your industry.
• REPUTATION: Detect negative mentions of the brand in order to avoid peaks of reputational crises, as well as collect positive mentions to obtain feedback on the impact on the brand.
• NPS: NET Promoter score is an indicator that measures the intention to recommend your brand among your customers on a scale of 1 to 10
• USABILITY – PURCHASE INTENT: Purchase intent shows how likely are people to go from knowing your brand to buying your products.
• BRAND EQUITY: is a clear indicator of a company’s strength and performance, especially relative to its competitors. Is a combination of the results of the previous metrics to determine the strength and position of your brand among competitors.