YOUR USER IN THE HEART OF EXPERIENCE
We bring to pharmaceutical companies the voice of doctors and patients to better understand and improve their products and services.
Listening the voice of customers
An internal and robust database of physicians and patients allows us to recruit the right profiles and learn about their experiences in each business objective.
Delivering Mesurable Impact
With a team of senior professionals with more than 7 years of experience in their fields, we bring together the necessary data, technology and experience to give you measurable solutions to your business questions.
Top–Tier agencies from Europe, UK, USA and LATAM have entrusted PBG Market Research with their internacional healthcare market research projects.
More than 200 projects
PRODUCT DEVELOPEMENT AND INNOVATION
Impact of product /Drug launch: Before launching a product, it is advisable to know the opinion of its potential users in order to make the improvements recommended for its better implementation.
Image and expectations of a new product among potential users
Unmet needs and expectations
MARKET UNDERSTANDING AND STRATEGY
Disease Landscape: The purpose of this objective is to know the challenges, barriers and opportunities in the diagnosis and treatment of a disease, in order to optimize the positioning opportunities for a new or an existing product.
VOICE OF CUSTOMER
UX / Patient Experience: What are patients experiences and key challenges they faces at each stage of their disease journey? Learn about your patients' experience across all healthcare touchpoints and reduce negatives in the patient journey for a better end-to-end treatment experience.[First symptons, diagnosis, treatment, leaving with the diseases]
Customer Satisfaction: Customer Satisfaction is a standard indicator that allows knowing the customer's opinion with the company's services and obtaining a measurable and comparable rate year after year.
Evaluating Support programs/Apps: Measuring the experience with patient support programs allows us to know the weak points in order to improve them and improve the patient's experience with their treatments.
Ad hoc coincidentals Research: Are studies that are carried out in spaces of circulation/meetings of patients or doctors (eg, congresses or meetings) and allow to quickly measure the opinion of the participants on a certain topic of study.
Concept or Product testing: Concept testing provides you with vital insight into the customer standpoint prior to launching your new product/ service. Users ultimately decide whether a new product, service or feature succeeds or not.
App Usability Test: Testing of new Apps and Medical Devices helps to discover the potential opportunities of the product in a market saturated with new ideas and improve the product before its launch.
Struggling to figure out where your brand's strengths and weaknesses are? Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include:
SHARE OF VOICE: Discover how much people talk about your brand, if at all, with social listening tools
UNPROMPTED AND PROMTED BRAND RECALL: Unprompted brand recall is a measure of how many people think about your brand when asked to think about your industry.
REPUTATION: Detect negative mentions of the brand in order to avoid peaks of reputational crises, as well as collect positive mentions to obtain feedback on the impact on the brand.
NPS: NET Promoter score is an indicator that measures the intention to recommend your brand among your customers on a scale of 1 to 10
USABILITY – PURCHASE INTENT: Purchase intent shows how likely are people to go from knowing your brand to buying your products.
BRAND EQUITY: is a clear indicator of a company's strength and performance, especially relative to its competitors. Is a combination of the results of the previous metrics to determine the strength and position of your brand among competitors.
QUALITATIVE RESEARCH APPROACH
Online Physicians and Patients panel
A panel of expert, general physicians and patients has been internally developed since 2012 and it already has more than 4000 participants from Argentina.
Wide array of specialties
One-on-one contact and data collection with previous recruitment and personalyzed invitation
Recruiters specialized in the pharmaceutical industry
Hospital and Retail Pharmacists
Specialists in Rare Diseases
Patients Asociations Partners