Welcome to Healthcare Research

for Strategic Decisions

YOUR USER IN THE HEART OF EXPERIENCE


We are and independent market research provider specializing in multi country qualitative and quantitative healthcare

industry based in Argentina.

Connecting insights

We bring to pharmaceutical companies the voice of doctors and patients to better understand and improve their products and services.

Listening the voice of customers 

An internal and robust database of physicians and patients allows us to recruit the right profiles and learn about their experiences in each business objective.


Delivering Mesurable Impact

With a team of senior professionals with more than 7 years of experience in their fields, we bring together the necessary data, technology and experience to give you measurable solutions to your business questions.

Trust

Top–Tier agencies from Europe, UK, USA and LATAM have entrusted PBG Market Research with their internacional healthcare market research projects.


More than 200 projects

in Argentina, Spain, UK, Brazil, Mexico and US.

400+

HCPs and patients Interviewed.

PRODUCT DEVELOPEMENT AND INNOVATION

Impact of product /Drug launch:  Before launching a product, it is advisable to know the opinion of its potential users in order to make the improvements recommended for its better implementation. 

MARKET UNDERSTANDING AND STRATEGY

Disease Landscape: The purpose of this objective is to know the challenges, barriers and opportunities in the diagnosis and treatment of a disease,  in order to optimize the positioning opportunities for a new or an existing product.

VOICE OF CUSTOMER

TESTING

BRAND HEALTH

Struggling to figure out where your brand's strengths and weaknesses are? Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include:





Online Physicians and Patients panel 

A panel of expert, general physicians and patients has been internally developed since 2012 and it already has more than 4000 participants from Argentina. 


JOIN OUR PANEL

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